All the new BRAVIA XR televisions, a list that includes the MASTER Series Z9J 8K LED, MASTER Series A90J/A80J OLED, and X95J/X90J 4K LED), are powered by the Cognitive Processor XR. The brain behind Sony’s premium sets has gotten smarter. A new brain in the Cognitive Processor XR Smart features and HDMI 2.1 compatibility are consistent across the range, while Sony’s Ambient Optimisation feature, which assesses the area around the TV and adapts the picture and sound to suit the environment, is available on nearly all the announced models (save for the HD TV).
New 8K TVs, new OLEDs, new 4K Full Array LED models have launched under the BRAVIA XR umbrella, while beneath that are more affordable 4K LED TVs and a new 32-inch HD model. So, for instance, if you see the KE-48A9 OLED, that’s the same TV as the KD-48A9 but has been re-named in light of new European power regulations. We should also note that for the 2020 TVs that have carried over or are still available, they’ve been re-named from KD to KE. That means that if the model number ends in J, it’s a new 2021 TV. You can read the section below to understand exactly what that means.įor this year, Sony has adopted the J naming designation for its TVs. The headline feature is that Sony’s 2021 TV range are the world’s first cognitive intelligence televisions on the market. We’ll be updating this list throughout the year as more information around release dates and prices comes to light. The 2021 Sony TV line-up is one of the biggest upgrades we’ve seen from the Japanese manufacturer, with a new smarter processor, upgraded UI and better gaming compatibility across the range. Here is what you need to know about the 2021 Sony TV range if you’re looking to buy a new Sony BRAVIA 8K LED, 4K OLED and 4K LED TV.
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